You speak What they say Fill in the blank Branch, pick one
01
Intent
Goal Get tangible and experience
You
Hey {business name}?
What's up man it's [NAME] — I actually called in last week like I was looking to get some (X) job just to see how things worked on your end, and nobody picked up. Does that happen a lot, or did I just catch you at a bad time?
If yes bad time
okay no worries, how much do you guys typically charge for {X}
So you're leaving around {X} a year on the table right?
If no bad time
How often would you say that happens?
Both paths land here
Okay perfect thats exactly why I am calling
= tangible
How long has that been an issue for because the average person would go with another company
= experience (something in the past that made prospect want tangible)
Curious tone
02
Logical Certainty
Goal Get cause, problem, and probe
You
What are you doing for your phones/call handling right now that's causing {experience}?
How long have you been doing it that way?
Why have you not tried anything different in the first place?
= doubt / cause
Probes · use any, keep digging
What do you mean?How do you mean?Meaning?How so?
How long has that been going on for?
What would that change for you if you knew 100% someone would be at the phone when a job calls?
03
Transition
Goal Get financial qualification, willing to invest, and book call
You
Ok so let's zoom out for a second man…in an ideal world where you have someone answering your phones, booking your appointments, and putting everything right on the calendar how would that look for you.
If answers with "Id make more money"
What does more money look like for you right now?
What would {X} allow you to do?
How far are you from {X} right now?
Ok sweet bro well let's say there was a way to possibly help you make sure every call gets answered and booked is that something you'd even consider looking at?
The handoff
Yeah, that makes sense man. Based on what you're telling me, I think there's a real chance we could help with this.
Here's what I'll do — I'll get you on a quick call with [CLOSER]. He'll dig into exactly what's happening on your end and what it's actually costing you, and if he thinks it makes sense, he'll walk you through our system we can put in place for you specifically.